That’s because artists, especially younger acts trying to establish a commercial foothold, are rushing to release more pre-album singles than ever before. But Kotecha worries that his painstaking methods are increasingly untenable.

This exacting approach has led to credits on name-making hits for One Direction (“What Makes You Beautiful”), Ariana Grande (“Problem”) and the Weeknd (“Can’t Feel My Face”). For that, she comes highly recommended.Unlike some professional songwriters, who spew out demos at a rapid clip and see what sticks, Savan Kotecha spends weeks tinkering with each of his tracks. Everybody”, and remains one of the most exciting young rappers around. Since then, Dej enjoyed a prime guest spot on Eminem's 2014 single “Detroit vs. The track charted on the Billboard Hot 100 soon afterwards, and lead to Dej signing a major label record deal with Columbia Records shortly after the release of “Sell Sole”. While its first single “Try Me”, fell under the radar after its initial release in July 2014, it received a huge spike in publicity when Canadian rap superstar Drake quoted some of its lyrics in a post on Instagram. She spent the next two years touring and working on her follow up mix-tape “Sell Sole”. A year afterwards she released her first mixtape “Just Do It”, a release that attracted the attention of fellow Detroit-based rapper SAYITAINTTONE, who signed her to his label IBGM (I Been Gettin' Money) and his management team. As time went on she started penning her own lyrics to compliment her music, and in 2011, nearly a decade later and three semesters into university, she dropped out in order to pursue a music career full-time. Born Deja Trimble and raised listening to a steady diet of everything from 2Pac to Miles Davis, Dej Loaf was writing her own music by the age of nine.

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